In a world dominated by flashy superhero movies and big-budget blockbusters, A24 is a refreshing breath of fresh air.
{getToc} $title={Table of Contents}
The indie film company has built a $2.5 billion movie empire by making weird, offbeat movies that traditional movie critics love. Founded in 2012 by three friends, Daniel Katz, John Hodges, and David Fenkel, A24 has become the go-to distributor for indie films that break the mold.
The Birth of A24
The founders of A24 were fed up with the state of Hollywood in 2012. Big-budget movies were squeezing out the indie films they loved growing up, and they wanted to do something about it. So, they started their own production house with a simple business plan: produce low-budget films that traditional movie critics would love.
The Simple Business Plan that Worked
A24's simple business plan proved to be incredibly successful. By producing offbeat, indie films on a shoestring budget, the company was able to create massive box office success. A24 quickly became the go-to relief from flashy superhero-style movies that dominated the box office.
The Big Break: Moonlight
A24's big break came in 2016 when the company acquired the rights to "Moonlight." The film went on to win the Oscar for Best Picture and made $66 million on a $4 million budget. This success put A24 on the map and proved that their simple business plan was a winning formula.
Sensations Among Critics: Ex Machina, Lady Bird, and Uncut Gems
Since "Moonlight," A24 has continued to produce critically acclaimed films that break the mold. "Ex Machina," "Lady Bird," and "Uncut Gems" all became sensations among critics, further cementing A24's reputation as the go-to distributor for indie films that push boundaries.
Innovative Marketing Strategies
A24 has also become known for its innovative marketing strategies. For the premiere of "Ex Machina," the company set up a Tinder profile for the AI protagonist, Ava. Anyone who swiped right was directed to the movie's website, generating buzz and excitement for the film.
Making History: Everything Everywhere All At Once
At the most recent Oscars, A24 made history with "Everything Everywhere All At Once," taking every major award at the event. This further solidified A24's reputation as the most valuable indie distributor in history, valued at $2.5 billion.
A24 Today: The Most Valuable Indy Distributor in History
Today, A24 is the most valuable indie distributor in history. The company's success is a testament to the power of producing offbeat, indie films that traditional movie critics love. A24 has become a force to be reckoned with in the film industry, proving that there is still a place for indie films that push boundaries.